So you have your social media accounts set up and are updating on a regular basis but why are your accounts not receiving any likes or followers? We have already written a Blog about what you could do to improve engagement on Twitter marketing by social media but this post aims to give you a few ideas on what you could do across all of your Social Media profiles. You might have thousands, perhaps millions of fan following on Twitter, Facebook, and other social media channels. That’s great. But are your fans engaging with your brand the way you wanted it to be? Are they actively following your posts, sharing their experiences or feedback, and further sharing your posts with their friends? If not, what is it that you are doing wrong? One way to increase the social media engagement is to study brands who are doing it right. One good case social media marketing in study is the global coffee company Starbucks. True to their product, they ensure their content is as freshly brewed as their coffee. What’s impressive is not just the staggering number of 37 million likes and 6 million Twitter followers but the way they engage with their customers through dynamic content such as videos on coffee making, contests, recipes, interesting facts about coffee, etc. By tailoring their content to interests of customers, their updates never appear ‘salesy’ or promotional. It’s not just big brands who are doing social media right. Small companies like Dollar Shave Club became overnight famous with their YouTube video that went viral (15 million views and counting), crashing the company’s server in the first hour. social media marketing strategy The company also engages its customers (mostly men but also their wives or girlfriends) with tips on shaving, funny short videos, and replying promptly to customer queries on their Facebook and Twitter channels. Images, Images, and Images- According to March 2014 research by Socialbakers.com published on eMarketer, photos were the most common content posted by Facebook pages, accounting for 75% of posts worldwide.
Don’t remain just a logo. Do humanize your brand but also carve out a niche personality based on the attributes of your brand. If your customer posts something great about you, make sure you return the favor by sharing his social media marketing plan work with your network. It’s a great way to turn engaged customers into brand evangelists who will go out of the way to spread the word about your brand and actively share your posts with their friends. Do you know any other great suggestion that can help small as well as large businesses to actively engage with their customers on social media? Please share with us in the comments below. The Guardian has this morning published a new set of social media guidelines for its journalists, while in the US the Washington Post has instructed its staff to avoid replying to critics social media marketing companies on Twitter - two papers two responses. We all know by now that social media are meant to be, well, social. It’s not enough to post links on Twitter and Facebook to something you’ve written and consider the job done. What you really want is for people to retweet, like and comment on your posts, to take advantage of the multiplier effect of social media. So how do you get your “fans” and followers to engage with you? The most obvious answer from Kimberly Wilson of Social News Desk and Josh Rickel of Mass Relevance is to engage with them. Ask questions, put up polls, join in the conversation by replying to comments–all good ideas they shared at the recent Excellence in Journalism conference in New Orleans. One cautionary note, however. Be sure you know why you’re asking a question and let your viewers in on the reason. But what if your social media posts generate little to no response? It’s frustrating, I know. social media marketing services Take a look at NewsLab on Facebook and you won’t see a whole lot of activity, despite my best efforts. Research from Facebook offers a few suggestions. I rarely post on weekends but I should–especially on Saturday, when posts get 20% more likes and comments. The message for newsrooms is that your social strategy can’t be a Monday-Friday project.
Photos attracted the maximum engagement with a whopping 87% of total interactions while no other content type claimed more than 4% of the interaction rate.Make sure the weekend team is on board and active too. The same goes for nightside. social media and marketing I tend to post early in the morning, when traffic spikes, but I rarely post at night, missing users who check in after dinner. And my posts tend to be brief, which is not a good thing on Facebook. A post of five lines or more can draw 60% more comments and likes. Improving your social media engagement is the key to earning more fans and followers, but what many forget is that social engagement is also an excellent way to earn feedback. The more you can connect with your audience and earn visibility for your brand, the better content you can produce in all aspects of your business. Social channels social media marketing agency offer yet another place for you to show off your expertise and establish credibility, so you want to make sure you're creating a place where people want to engage. Unfortunately, it isn't always easy to raise this engagement. It takes a lot of work and creativity (and oftentimes different strategies for different platforms), but there are things you can do to help give your social platforms the boost they need for those extra fans and that valuable feedback. Social media will reward you for helping others. If you are able to offer assistance with any of your current or potential followers, oftentimes that favor is returned. If you notice something on your feed that users might find useful or helpful, share that information with them as it will only strengthen your social media marketing company relationship with them. Social media is all about social connections, and others will feel more inclined to share your information if they know you will reciprocate. This is particularly useful for Twitter and Facebook, but even platforms like Instagram and Pinterest are starting to take notice. Use hashtags to start a trend and help gain more brand visibility.
They work great for contests. Hosting a contest is a great way to get social connections and get your community involved. Have participants upload a video, piece of content, or even answer a question all using the same hashtag. This will social media marketing tips encourage people to spread the word about your company and help you create more connections and get people engaging with your account. Brands such as Charmin, DiGiorno Pizza, and the Make a Wish Foundation have used hashtags very successfully as a way to get their community involved. Check out this article for some examples that worked, those that did not, and what should have been done differently. This not only means using more stock images but also uploading videos and posting photos of your team. If a team member did something interesting, post that on your social channels with an image or video. People respond well to real-world events, so this is a good way to get there. Getting your team involved can help spark conversation. People like to hear from other people, not just brands, and images are a good way to grab their attention. Behind-the-scenes images also work great for engagement and fostering comments, and asking users to send in photos is a great way to get the community involved and help your page seem more appealing and personalized to new visitors. It is important to have a presence and personality so your followers know there is a real person behind your logo. Social media is about creating real relationships socially and the best way to be able to achieve social media marketing tools success is to have that personal touch. Share information about yourself or your business that shows your character. It's also a good idea to simply ask questions. This is a great way to get people to start participating because you're essentially telling them exactly what to do. Remember when someone does answer, that answer will oftentimes go onto the person's homepage feed, getting your brand out there even more to all of his or her friends and followers. Extra Reminder: Always respond to questions to create a dialogue.
Don’t remain just a logo. Do humanize your brand but also carve out a niche personality based on the attributes of your brand. If your customer posts something great about you, make sure you return the favor by sharing his social media marketing plan work with your network. It’s a great way to turn engaged customers into brand evangelists who will go out of the way to spread the word about your brand and actively share your posts with their friends. Do you know any other great suggestion that can help small as well as large businesses to actively engage with their customers on social media? Please share with us in the comments below. The Guardian has this morning published a new set of social media guidelines for its journalists, while in the US the Washington Post has instructed its staff to avoid replying to critics social media marketing companies on Twitter - two papers two responses. We all know by now that social media are meant to be, well, social. It’s not enough to post links on Twitter and Facebook to something you’ve written and consider the job done. What you really want is for people to retweet, like and comment on your posts, to take advantage of the multiplier effect of social media. So how do you get your “fans” and followers to engage with you? The most obvious answer from Kimberly Wilson of Social News Desk and Josh Rickel of Mass Relevance is to engage with them. Ask questions, put up polls, join in the conversation by replying to comments–all good ideas they shared at the recent Excellence in Journalism conference in New Orleans. One cautionary note, however. Be sure you know why you’re asking a question and let your viewers in on the reason. But what if your social media posts generate little to no response? It’s frustrating, I know. social media marketing services Take a look at NewsLab on Facebook and you won’t see a whole lot of activity, despite my best efforts. Research from Facebook offers a few suggestions. I rarely post on weekends but I should–especially on Saturday, when posts get 20% more likes and comments. The message for newsrooms is that your social strategy can’t be a Monday-Friday project.
Complete your Social Media profiles
It might seem quite obvious but this is an easy thing to overlook. Ensure all the relevant information is filled out such as your name, where you are and website links as well as uploading a suitable profile picture and cover photo. social media marketing university Thinking about the more common social media platforms such as Twitter, Facebook, LinkedIn and Google+ you may need to add additional information such as interests, a short bio and more importantly, you might need to ensure your website is verified (specifically on your Google+ profile). Do you know who your competitors are? Make a list on Twitter and add their profiles to that list – remember you don’t have to ‘follow’ your competitors in order to add them to this list. Bookmark the main social media pages for your competition in your web browser so you can pop in whenever you have what is social media marketing the time and see how they engage with their audiences. What sort of content are they posting? How regularly are they engaging with their fans/followers? What is it they are doing differently? Is there anything you could learn here? You want to make your social networks really work as a network. So look at how you can be connecting with relevant audiences via social channels too. You may already have quite a lot of information about your customers via your database – so if you have their email addresses, you can search for them on Twitter and other social networks that way too. Also, if you know who your key influencers are from other marketing means such as website registrations and email subscriptions – you can also go find them on social media channels too. Search for industry blogs and look at the main authors and contributors and add them to your social media profiles too. Take some time to do your research, seeing who follows who social media marketing jobs and topics being discussed. On Twitter, I rarely ask for retweets, finding it somewhat annoying when others do. But Wilson and Rickel say you should. If you add “Please retweet” 51% of followers will do it. “Please RT” gets 39% to act. And people retweet more in the afternoon than in the morning.Photos attracted the maximum engagement with a whopping 87% of total interactions while no other content type claimed more than 4% of the interaction rate.Make sure the weekend team is on board and active too. The same goes for nightside. social media and marketing I tend to post early in the morning, when traffic spikes, but I rarely post at night, missing users who check in after dinner. And my posts tend to be brief, which is not a good thing on Facebook. A post of five lines or more can draw 60% more comments and likes. Improving your social media engagement is the key to earning more fans and followers, but what many forget is that social engagement is also an excellent way to earn feedback. The more you can connect with your audience and earn visibility for your brand, the better content you can produce in all aspects of your business. Social channels social media marketing agency offer yet another place for you to show off your expertise and establish credibility, so you want to make sure you're creating a place where people want to engage. Unfortunately, it isn't always easy to raise this engagement. It takes a lot of work and creativity (and oftentimes different strategies for different platforms), but there are things you can do to help give your social platforms the boost they need for those extra fans and that valuable feedback. Social media will reward you for helping others. If you are able to offer assistance with any of your current or potential followers, oftentimes that favor is returned. If you notice something on your feed that users might find useful or helpful, share that information with them as it will only strengthen your social media marketing company relationship with them. Social media is all about social connections, and others will feel more inclined to share your information if they know you will reciprocate. This is particularly useful for Twitter and Facebook, but even platforms like Instagram and Pinterest are starting to take notice. Use hashtags to start a trend and help gain more brand visibility.
Interact and appreciate your audience
Everyone likes a compliment every now and then so as well as posting on a regular basis remember to ‘Like’ and ‘RT’ or ‘Favourite’ others’ updates. And if people engage with your updates, take the time to send them a message or tweet social media marketing plan template them back to say thank you. Also – you could take a look at their profile and find out what their interests are so that when you respond you can ask them something or say something relevant on a more personal level. There are many groups and communities on Facebook and LinkedIn and a lot of them are easy to find via the search function. Type in industry relevant keywords and see what comes up, but don’t just join any old community, have a good look through to find out more about the community or group and how many contributors there are, in order to find out how active and up to date it is. Do note that some communities and groups are ‘closed’ – which means you may not be added to the group immediately as the group moderator will have to accept your request to join. You’ll be alerted once you’re accepted – so keep a watch out for those. Look at your Facebook Insights, what times are your posts more popular? Post at those times for a week and see if that helps engagement, if not, tweak it. Review what type of posts are more popular than others? It might be that a random post about FAQ’s social media marketing world proved more popular than one you posted about a cute looking cat (or vice versa) so use this knowledge to your advantage and give the audience what they want! Hopefully, these tips have given you some ideas in terms of generating more engagement on Twitter. Let us know how you get on in the comments below and do share your tips for improving engagement too. They give you a good place to send new customers who want to read some of your social posts on a particular topic. If you faithfully use the same hashtag for a given subject, users can search that hashtag to get a list of your posts on that topic all in one place. You can ask others to use the hashtag when posting related content to get people involved, and then advertise that hashtag for those searching for more information on that topic.They work great for contests. Hosting a contest is a great way to get social connections and get your community involved. Have participants upload a video, piece of content, or even answer a question all using the same hashtag. This will social media marketing tips encourage people to spread the word about your company and help you create more connections and get people engaging with your account. Brands such as Charmin, DiGiorno Pizza, and the Make a Wish Foundation have used hashtags very successfully as a way to get their community involved. Check out this article for some examples that worked, those that did not, and what should have been done differently. This not only means using more stock images but also uploading videos and posting photos of your team. If a team member did something interesting, post that on your social channels with an image or video. People respond well to real-world events, so this is a good way to get there. Getting your team involved can help spark conversation. People like to hear from other people, not just brands, and images are a good way to grab their attention. Behind-the-scenes images also work great for engagement and fostering comments, and asking users to send in photos is a great way to get the community involved and help your page seem more appealing and personalized to new visitors. It is important to have a presence and personality so your followers know there is a real person behind your logo. Social media is about creating real relationships socially and the best way to be able to achieve social media marketing tools success is to have that personal touch. Share information about yourself or your business that shows your character. It's also a good idea to simply ask questions. This is a great way to get people to start participating because you're essentially telling them exactly what to do. Remember when someone does answer, that answer will oftentimes go onto the person's homepage feed, getting your brand out there even more to all of his or her friends and followers. Extra Reminder: Always respond to questions to create a dialogue.
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